Introduction
VietNam had been known as one of the fastest growing economies and Asia's most open economies, which attract the attention of foreign investment alongside the emerging BRICs. To penetrate Vietnam market, enterprises need strategic and sufficient steps to optimize their business practices. For preparation, market research is crucial for them to understand the local insights.
Taking advantage of the expertise accumulated in Web Marketing in Japan for 12 years, Word Wide System Corporation establishes W&S Co., Ltd in VietNam (2011) aiming to provide valuable research study and modern marketing solutions to our clients.
With the harmonious combination between local insights and Japanese strategic recommendation, our research studies are conducted with high quality that support the decision making of businesses to expand operation effectively in VietNam.
Why W&S?
1. What is Vinaresearch
Vietnam is a potential consumer market with an internet population of more than 31,000,000 users. Continuously growing, Vinaresearch – the actively managed panel authorized by W&S has reached a large number of 110,000 members with various segmentations across Vietnam.
2. W&S with 8 merits of online research
| Low cost |  |
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| You can study at a low cost compared to conventional methods such as face to face surveys and telephone surveys. | |
| Complex questionnaires handling |  |
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| Complex surveys can be easily processed with piping performance like answer branching or samples page jumping. | |
| Speed delivery |  |
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| After 5 business days of survey, results will be delivered fast within 10 days. Due to target respondents and further analysis requiremtn, delivery time may varied. | |
| Extensive research area |  |
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| Vinaresearch's panellists come from different areas of Vietnam. Therefore, research can be simultaneously conducted thoughout Vietnam. | |
| Image and video availability |  |
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| With online methods, it is possible to conduct an investigation including video streaming and static images. | |
| Inconsistent answers elimination |  |
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| Inaccurate results could be easily minimized by the logical answers checking as well as respondents' attributes verifying. Read more on Data Cleaning Process. | |
| Hard –to-answer survey questions |  |
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| With online surveys and online answering method, hard-to –answer questions could be conducted easily in comparison with face- to -face method. | |
| Easy segmentation |  |
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| With up to 25 attributes of our survey panellists such as Age, Gender, Career, Marital status, Children status, and Province..., you can refine the content of the survey field easily. | |
3. High Quality Panel
Quality is our top concern, therefore, we strictly manage our Panel in every stages from registration to survey responding by two main methods:
+ Personnel censoring: manually check register information of sole member, survey results and other activities on panel.
+System censoring: automatic checking through periodic trap, logic and reverse questions.
For customized surveys, our personnel will work in parallel with the system to select the right respondents as client requirements.
4. Web marketing
In addition to online market research, W&S possesses various experiences in the field of web promotion that we accumulated over 12 years of operation in Japanese web marketing market. We confidentially consult specific strategies such as CGM analysis and strategy WEB for pioneers to apply these methods for their business in a developing market like Vietnam.
5. Trial surveys offer
As to build up a sustainable relationship with our potential clients, we provide 5 clients 5 trial surveys per month. Through these compact surveys, clients will not only get research results in quickest time but also have a deeper understanding about Vietnam consumer panel.
Company Profile
| Company Name | W&S Co., Ltd ⇒W&S Group | ||||||||
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| Company's Location | Room A, Floor 10, 40 Pham Ngoc Thach St., Ward 6, District 3, Ho Chi Minh city, VietNam |
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| Contact information | Tel: +84 8 3 822 3215 Fax: +84 8 3822 3216 | ||||||||
| Capital of W&S | 110,000 USD | ||||||||
| General Director | Mr. Fujii Yoshio | ||||||||
| Bank information | SMBC | ||||||||
| Organization's member |   |
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| Group company | ●World Wide System Corporation ●K2Communications Inc. ●PT. Nusaresearch |
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| Highlighted Clients of Group Company |
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